Marketing Communications: Marketing Support

Allied helps Healthcare organizations and Hospitals put together the “building blocks” of their marketing programs including customized literature fulfillment, creative/graphic design/pre-press services, commercial printing including marketing and sales collateral, website design and development, and promotional products.

Client: Brigham & Women's Hospital

Project:
Annual report



Marketing Communications: Business Development

Allied works with Healthcare organizations and Hospitals to make sure that the tactics they use to implement their marketing efforts are effective. Allied is particularly adept at working with companies on their direct response marketing campaigns aimed at targeting specific prospects with highly relevant messaging and offers. In working on a campaign, Allied will often help clients with their research, list acquisition and data analysis; electronic and printed on-demand communication; as well as event and project coordination.

Client: Children's Hospital Boston

Project: Corporate identity



Marketing Communications: Consult-to-Action

Partnerships typically begin with a formal assessment process that helps evaluate the strategic elements of an organization’s marketing efforts and, as a result, short or longer-term “consult-to-action” retainer relationships often develop. Allied works closely with Healthcare organizations and Hospitals to develop a detailed communication plan aimed at improving how they attract, acquire and retain customers/patients/donors/members. Other services can include CRM / demand generation, search engine optimization, event management and PR.

Client: PointRight

Project:
Event/project coordination


Fulfillment Services: Print Management

Allied is able to assist with the effective management of all printed documents within an organization. This traditionally includes the production, storage and distribution of documents using just-in-time ordering principals, in small units of measure, combining on-line inventory and ordering methods, and can include web-to-print services.

Client: Lifespan

Project:
Print on demand and inventory management


Fulfillment Services: Data-to-Print & Mail

Allied takes on projects which range from high confidentiality mailings such as medical or benefits information and sophisticated trans-promotional pieces to outsourced invoice and statement rendering through daily mail and direct marketing campaigns. The Allied process includes 6 steps: data transfer, data processing, document formatting, variable printing, insertion and mailing.

Client: Care New England

Project:
Invoice and statement rendering


Fulfillment Services: 3rd Party Logistics

Programs often begin with a formal logistics assessment. The prime service is an integrated supply-chain management approach to ensure more efficient movement of materials in and out of an organization including: procurement, warehousing, packaging, assembly, kitting, distribution, returns management, quality inspections and tracking with the ultimate goal of improving inventory visibility and velocity. May include raw materials, work-in-process inventory or finished goods including literature, samples and products that can satisfy either B-to-B or B-to-C requirements.

Client: Children's Hospital Boston

Project:
Kits including DVDs, books and training materials



 

 

 

 

 

 

 


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